Wayne Wan has become a grasp of the modern scary movie; distancing themself from your torture pornography trend he started with Saw, focusing rather on using old school horror tips to their best benefit. We could have seen these panic set-pieces before (e.g. the berserk doll, the dark cellar, the crows flying into the house) and we understand how songs falsifies us to create hops, but Wan brings these away in this way the movie feels both fresh and terrifying.